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Incorporating a Jewelry Care Line into Your Business
Because private-label jewelry care products will be used regularly by your customers, they reinforce your brand in a positive way, highlighting your expertise and the value of the jewelry purchased.
A private-label jewelry care line can...
Enhance your brand with an elegant line of products that emphasizes quality and sophistication.
Reinforce brand awareness; your customers view your logo each time they clean their jewelry.
Help your sales associates build better relationships with their clients through jewelry care education.
Impact your bottom line through add-on sales and repeat business.
Bring referrals. When your customers wear their clean, beautiful jewelry from you, it is a magnet for the coveted question, “I love your ring. Where is it from?”
Your products are professional, trade-secret formulations designed specifically for cleaning your jewelry. Positioning your line at your cash wrap will encourage customers to learn more about jewelry care and will enable you to provide them with the products and education they will need once they leave your store.
Gift With Purchase
Trunk shows, special events, large sales, and community events are a perfect opportunity to share your brand experience with your customers. Using your custom jewelry care line as a gift with purchase or gift bag item can translate to a positive experience, and will have your customers coming back into your store for more!
Website & E-Commerce
Expand the reach of your professional jewelry care line by offering it for purchase on your website. Product placement can be paired with care and cleaning education to reinforce your jewelry care and cleaning program. Our team can help you develop an e-commerce strategy to maximize add-on sales.
Jewelry Care Education
You can inform, educate and encourage your customers to clean and care for their jewelry with your custom product line. Offering clear and consistent care and cleaning content on your website and in collateral pieces will position you as the expert. Your customers don’t want old wives’ tales; they want professional products and expert care information.
Your custom jewelry care line offers an excellent mechanism to interact with your customers in a positive way. Your jewelry care products can be used to recognize a significant purchase or to help your outstanding customer service staff improve or cement a customer relationship.
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