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Monthly Archives: May 2011
Caring for Pretty Pearls
Toothpaste is great for your pearly whites, but not your pearls!
With spring in the air and the pearl trend running hot, our team would bet you are fielding many questions from customers about how to properly care for pearl jewelry. Most jewelry owners know that pearls are soft and require gentle cleaning. And this knowledge has made many afraid to properly care for their pearls for fear of damaging them.
While a traditional strand of pearls really only needs periodic wiping with a soft cloth, the huge trend in pearls has brought many stunning, unique and fashionable pieces to the market beyond the classic strand of pearls. Pearl earrings, pearl rings set in gold and sterling, and other fashion and fine pieces set with pearls have become very popular. They are designed for regular use, and with routine wear, these pieces can become very dirty. Despite our polite firm suggestions to do otherwise, everyday wear means that these pieces of jewelry are getting hit by sunscreen, hairspray, cooking oil and more. To properly clean these beautiful pieces, pearl owners need a non-ammoniated cleaner specifically formulated for cleaning jewelry.
The Kingswood Company’s Gentle Jewelry Cleaner is the perfect product for cleaning pearls in all types of jewelry. In fact, some of our customers have asked us to label this formulary “Pearl Cleaner” to better fit their product line. Just ask us – we are here to help you find the right cleaning product for your store and for each piece of jewelry in your customers’ jewelry box.
Posted in Newsletter
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The Kingswood Company Launches New Product Offerings
New Options for the Revitalizing Jewelry Care System Increase Customer Flexibility
Columbus, OH – The Kingswood Company has launched several new offerings to their Revitalizing Jewelry Care System line. The Revitalizing Jewelry Care System, originally launched in 2007 as a four-product box set, is now available in a three-product set which includes two jars of jewelry cleaning formulary and a cleaning cloth in an attractive point-of-sale display box.
This addition to the line allows customers to further customize their purchase by determining which two care products to offer. For stores that do not specialize in fine jewelry, for example, they could choose to carry just the gentle cleaner and silver cleaner.
“We want to offer our customers as much flexibility as possible,” explained Kristie Nicolosi, President and CEO of The Kingswood Company. “We added the three-product option and have found a way to make the System available to customers interested in making smaller quantity purchases.”
For customers who would like to order private label Revitalizing Jewelry Care Systems in quantities as low as one gross, Kingswood now offers a self-assembly option. The customer orders the care products and the boxes unassembled, which lowers both the price-per-unit and the minimum order required. This option is available for both the three-product and four-product systems. Customers who order a minimum of 1000 units can continue to order the box sets pre-assembled.
“We ordered the Revitalizing Jewelry Care System kits from The Kingswood Company and have been thrilled with how well they are selling,” said Jenny-O Calleri of MJ Christensen. “The assembly was so easy and the presentation with our label makes it a high quality add-on sale for our customers.”
For customers who do not want to purchase private label Revitalizing Jewelry Care Systems, they are exclusively available from Stuller, under their Klean Karats™ logo.
For more information or to see the Revitalizing Jewelry Care System in person, stop by The Kingswood Company’s booth at JCK Las Vegas, June 3 – 6. They will be located in Lobby Booth 150 at the bottom of the main lobby escalator. In addition, the Klean Karats™ product line will be exclusively available in the Stuller booth in ETS.
Posted in As Seen In
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