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Do you offer a jewelry care kit to your customers?
Here are the TOP 3 REASONS why you should:
1. Consumer Appeal
In the age of convenience shopping and next-day delivery, retailers are offering kits and gift sets to consumers eager to purchase products curated for a particular task or use. Your customers see them everywhere – and they love them!!
They are already purchasing cleaning kits for other products, like shoes and leather goods. Your customers want to keep their high-value purchases clean and looking like new. Give them what they want, and offer them the kit that they are looking for!
2. Kits Make It Easy
From grocery meal kits to subscription boxes for beauty and clothing, kits make things easy for the consumer by taking the decision-making out of the purchase process. They take what can be an overwhelming task and pare it down by offering the right products with simplified instructions needed to succeed. Every customer wants to feel like an expert, a care kit from a jeweler they trust will make it easy!
3. It’s a Great Value!
Your customers also perceive value when they purchase a system or a kit. With multiple products offered together, consumers feel like they are getting more for their money. How you package the kit matters too. Jewelry is a luxury item, so your customers want to purchase a cleaning kit with the same luxury feel. Choose a care system in beautiful packaging in keeping with your brand.
