Do Try This At Home

Tis the season for spring cleaning, and there are definitely some cleaning projects best left to the professionals. From carpets to windows to upholstery, there are times when the pros just have the right equipments and expertise to ensure the cleaning is done well and safely. Jewelers do offer professional cleanings to their customers all the time, and without a doubt that is a wonderful service. But jewelers should also be telling their customers, “Do try this at home.” Routine home cleaning and care of jewelry is essential to keeping jewelry sparkling on an everyday basis. And when your customers’ jewelry is sparkling, they are wearing it, enjoying it, and telling people where they got it!

You can help make it easy for your customers to care for their jewelry at home. Offer information on your website or on a reference card educating your customers on how to safely clean their jewelry. Offer a variety of cleaning formulations and products, as well as guidance as to what is safe for various types of jewelry. You can also emphasize the importance of an annual jewelry inspection and professional cleaning, clarifying how that differs from at-home care. This all serves to reinforce your expertise as a jeweler and the value of the services you offer.

A “Don’t Try This at Home” warning seems justified when it comes to certain activities in the age of DIY, such as changing a watch battery, restringing pearls, soldering a broken prong, or even bending a misshapen ring or earring back into place. But there is no good reason for your customers not to clean their jewelry at home when given the right products and information. This spring, encourage your customers to try jewelry cleaning at home.