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Jewelers understand the importance of displaying merchandise. Cases and lighting are essential elements in every jewelry store, proper product placement to enhance the beauty and sparkle of pieces to appeal to your customers. Much like you meticulously plan the placement of your most stunning pieces, display of your custom care line must also be taken into consideration. Your custom jewelry care products are an optimal piece of your branding and the finishing touch of your product line.
The days of unprofessionally stacking jewelry care products in a misshapen pyramid have passed. When you have invested in your custom jewelry care program, you have put your brand name on quality jewelry care products that represent the luxurious nature of your store, your products, and your brand.
As a jeweler, your role is highly meaningful and expands beyond acting as a salesperson who rings up transactions. With your custom jewelry care products, you provide essential information and proper education to your customers on caring for all of their beloved pieces.
What steps can be taken to best execute your jewelry care product display?
Choose a point-of-sale display and locations in your store that allow you to present your custom jewelry care products in an attractive and cohesive manner. Point-of-sale displays are designed to best fit near your cash-wrap, repair desk or high traffic areas.
The Kingswood Company offers both in-stock and custom-designed options. Ask an Account Executive for details.
Provide jewelry care education cards to inform your customers about safe care and cleaning using your custom jewelry care products. These materials cement your status as a jewelry care expert, not just a salesperson, and are meant to go home with your customer’s purchases.
With The Kingswood Company, you can choose from stock or custom-designed education cards.
Include tester units of your custom jewelry care products in your point-of-sale display. Common at cosmetics counters, product testers provide the opportunity for your sales associates to demonstrate their knowledge and educate customers on how best to care for their purchases.
We can provide product testers and tester labels for in-store use. Ask an Account Executive for details.
Use display signage with strong messaging that appeals to your customers. The back of your signage can include product information and selling points, giving your sales associates an easy to-use reference sheet that is always on hand.
The Kingswood Company offers a design template or can help you custom design both your point-of-sale signage and education materials. Ask an Account Executive for details.
Unify your branding strategy with a custom designed planogram for your store. A planogram allows for consistency through staff turnover and/or from store to store.
The Kingswood Company makes it easy to execute your vision, offering custom designed planograms for your point-of-sale display. Ask an Account Executive for details.
