FAQ: What Can I Clean with Natural Cleaner?

As our Natural Jewelry Cleaner grows in popularity, we are frequently asked a simple question with a somewhat surprising answer.

If you are carrying Natural Jewelry Cleaner in your store, or are considering adding it to your jewelry care line, you’ll want to familiarize yourself with the answer to this important question.

If it’s an all-natural cleaner, that means it’s safe to clean anything, right?

While a bit counter-intuitive, the answer to that question is actually no. Yes, the ingredients are natural. At the same time, the trade-secret blend of botanical ingredients combines to create a unique formula, with a strong cleaning action. As a result, our Natural Jewelry Cleaner is not safe for use on soft or porous gemstones such as emeralds or turquoise, as well as on certain metals such as aluminum and brass. Our proprietary method of combining organic materials into an effective cleaning formula is changing the way our customers clean much of their jewelry, but not all of it. In the same way that ammonia is both common in nature and at the same time caustic, even hazardous in its concentrated form, not all natural cleaning products are safe for all applications.

As you consider which formulations are a good fit for your store or line, this is an important factor to weigh. Our Natural Jewelry Cleaner has proven popular with customers who are eco-conscious, including many millennials. But if your store sells primarily softer gemstones, beads or fashion jewelry, our Gentle Jewelry Cleaner might be a better fit.