The October edition of InStore featured their annual Big Survey, in which 670 retailers shared their thoughts on a wide variety of issues related to retail jewelry. One tidbit that stood out to us was the continued growth of environmental awareness in the industry, including the growth of “green” jewelry as a product category and the importance of an eco-friendly store to customers, particularly Millennials.
Forty-two percent of retailers surveyed shared that they use environmentally friendly chemicals and collection practices in the shop. Are you one of them? As a customer of The Kingswood Company, you are. Our Fine and Gentle jewelry cleaners have always been non-toxic and biodegradable, great news that you can share with your customers who buy your jewelry care line or when you share what products you use at the bench.
And, earlier this year, we launched a new formulary to our trade-secret line: Natural Jewelry Cleaner. This innovative, all-biological, non-chemical jewelry cleaning formula works beautifully and is the only jewelry cleaner to be EPA listed. It too is available as a private-label product, one that will resonate with Millennials and other environmentally conscious customers.
Going green doesn’t just help the planet; it helps position jewelers well with their customers who increasingly choose green products. And, in turn, that helps jewelers’ bottom line.
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