For many women, personal care represents an essential element of their lives. Following a beauty routine for hair, skin and even clothing helps one to feel confident, pampered and beautiful. It also falls into the self-care category, part of a broader set of rituals – such as exercise, mindfulness and more – that help maintain strong mental health.

But did you know that jewelry care is an element of personal or self care? For those seeking to maintain or improve their personal appearance or just to feel more beautiful overall, having clean jewelry provides a spark and some sparkle.

Your customers are already purchasing many personal care products, for their skin, hair, teeth and more. When you offer jewelry care products, your customers will be excited to add another way to feel beautiful to their self-care routine.

How to get started:

A jar of jewelry cleaner with a touch-up brush is a must-have. Women can soak their jewelry briefly while they brush their teeth. It’s the easiest way to incorporate jewelry care into a daily routine. Combine a liquid cleaner and a polishing cloth in a Clean + Care^® Kit to offer your customers the two important elements to jewelry care: cleaning and polishing.

Care on-the-go:

A Sparkle + Shine^® Stick or Jewelry Cleaning Wipes are on-the-go options for jewelry care. Once your customers have established jewelry care as part of their beauty routine, they will want to continue that when they are away from home – at the gym, office or on vacation.

Natural alternatives:

If using natural or eco-friendly products is an important part of your customer’s selfcare efforts, offer Natural Jewelry Cleaner. This formulation of all-botanical ingredients effectively cleans fine gold, silver and platinum jewelry to sparkle like new.