Jumping into the JCK Shark Tank

On May 29, I dove into the Shark Tank and came out unscathed! It was super exciting to be part of the inaugural Shark Tank JCK at the JCK show in Las Vegas. Our newly launched Natural Jewelry Cleaner was chosen as one of six emerging technologies to compete in this program based on the TV show of the same name.

Mark Smelzer, Publisher, and Victoria Gomelsky, Editor-inChief of JCK Magazine, kicked off the event highlighting the importance of emerging technology and explaining that JCK chose to hold the Shark Tank in order to nurture innovators in the jewelry industry.

It was exciting to present to the group, especially because our product is very different from the more techy products offered by the other contestants. Our Natural Jewelry Cleaner is the first new formula added to our line in many years and only the fourth formula in all. I am very proud of the research and development that went into bringing this all-biological, non-chemical but super-effective jewelry cleaner to the market place. As I told the Sharks, we noted a void in the marketplace and worked to fill it with a “green” cleaner that really makes jewelry sparkle.

Congratulations to the other contestants. It was a great experience and I am proud to show off my Shark Tank JCK plaque this week at our booth at JCK.