America Sparkles
June 30, 2016
Love-Love Tennis Bracelet’s Sparkle
August 16, 2016
Marketing experts agree that engaging with your customers through a variety of social media platforms is a great way to build loyalty and trust. And you can do this in different ways: sharing images of beautiful new merchandise, promoting special sales and events, offering useful information and tips, and highlighting hot trends. One question we’ve been asked on a number of occasions: how can I incorporate jewelry care and cleaning into my social media strategy?
Here are some of our best tips:
- Offer jewelry care and cleaning education through your blog or Facebook page. Consider offering a series of posts about safe cleaning of different types of jewelry, such as “How to Clean Your Bridal Jewelry” or “How to Clean Your Pretty Pearls.”
- You could also ask your customers to share before/after or dirty/sparkling images of their jewelry. And be sure to promote your jewelry care line. If you would like a professional picture of your private-label jewelry cleaning products to use in this capacity, be sure to contact us. We are happy to provide one free of charge.
- In addition to your blog or Facebook page, you can also share images of your jewelry care line through other popular social media sites like Instagram and Snapchat. If you have a younger customer base, this is a particularly good idea.
- Engage with your customers through social media by offering to answer their jewelry care and cleaning questions. Consider creating an “Answering Your Frequently Asked Questions” series or a “Myth Versus Reality” contest to help eradicate old wives’ tales (no cleaning jewelry with toothpaste, please!).
- Your customers trust you to be plugged into the latest jewelry news. Use social media to share fun stories about jewelry trends, the latest celebrity engagements, or what looks were hot on the runway – and how to clean them, of course. We offer reusable content on these subjects on our blog and through this monthly e-newsletter. We encourage you to repurpose these stories for your own use.
