The insanity of the pre-holiday shopping phase rapidly segues into the post-holiday returns and sizing phase. This is a great time to build relationships with your customers with some quality face-time. Whether you are being asked to size a new ring or to exchange an item that just wasn’t quite right, it is a perfect time to ask, “Can I show you how to clean this beautiful piece?”
Hopefully, you have some high-quality jewelry care products available for your customers, and maybe even some care and cleaning tips on your website or a printed card. We recommend sharing guidelines for routine home care of the piece, as well as a reminder to bring the piece back for annual inspections. Doing so reinforces you as an expert in your field and a trusted source of important information and effective cleaning products.
Just as a dentist sends her patients off with a bag filled with a toothbrush, toothpaste and dental floss, you can be sure your customers leave with a professional liquid cleaner and polishing cloth, as well as some instructions on how to care for her jewelry. Your customer will be sure to return to you for inspections, cleanings, cleaning products and, of course, new jewelry.
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