Who ever suggested Mr. Clean in the first place!?
At The Kingswood Company, we have heard every old wives tale that has even been invented about how to really clean jewelry. One product that comes up over and over again, is Mr. Clean. And so we wondered… where did that ever come from anyway?
Our team spent some time researching, and learned about the amazing story of launching Mr. Clean in 1958. In the original launch advertisement, the jingle included the words:
Q. Can he clean a diamond ring?
A: Mr. Clean cleans anything!
So that is where it came from! As it turns out, P&G figured out that the risks of recommending that customers clean their precious and fine jewelry with household cleaner was really not a good idea. The phrase was actually removed, almost immediately, from the advertisements. While it remained part of the copyrighted jingle lyrics until 2016, it was removed from every single version of the recorded jingle other than that original version.
Click here to view the very first advertising video, of a product that sold 35 million bottles in its first nine months after its introduction.
One other thing – that original 50s version also suggested using Mr. Clean on your family dog…. No one is recommending that any more either!