Passion for Purple

I was very excited last week when a project we had been working on for some time came to fruition. We have been asked many times over the years, by customers, friends, colleagues and even my daughter, Eva, why we don’t offer purple jewelry cleaner. It’s a valid question. Purple is a lovely color that would work beautifully in jewelry stores; so why wouldn’t we offer it?

The key answer is that adding colors to our line is not something we do haphazardly. From the time The Kingswood Company offered its first Emerald Green jars of cleaner in 1955, only two other colors had been added to the line: Sapphire Blue and Sweetheart Pink. So we analyzed the situation to determine if the addition of purple would bring value to our customers and be in keeping with the sophisticated products we are so proud to produce. We pride ourselves on offering the most customizable line in the industry, so in the end we determined that purple would be a fabulous addition to the other beautiful colors we offer.

Then we went to work. We knew that we had to develop the perfect shade of purple, one that evokes richness and jewel tones. We produced many batches, reviewing each shade carefully. It is surprising how many hues of purple exist; we had batches ranging from reddish pink to blueish green. There were so many pretty purples to choose from, but eventually we chose the one that spoke to us. It has that richness and jewel-like feel we were looking for. In fact, it’s such a regal color, we christened it Royal Purple.

While Royal Purple Fine Jewelry Cleaner is already in limited production, we are very excited to unveil it at the JCK show next month. If you are one of our customers who has been patiently waiting for purple jewelry cleaner, please stop by and meet the newest addition to our family of products!