Resolve to Shine

After the whirlwind of December, the New Year gives jewelers the chance to take a deep breath. But January isn’t the time to take a break; it’s a great time to be in touch with your customers. It is a time of resolutions, vows to organize and improve one’s life. Why not reach out to your customers with some tips for the care and cleaning of their beautiful jewelry? Or share this information when they stop in the store to size or exchange a holiday gift?

Whether through Facebook, your website, email reminders or a mailing, encourage your customers to resolve to take better care of their treasured pieces. Here are some quick hits that you might consider using:

1. “Resolve to keep your jewelry sparkling all year long. Be sure to clean your jewelry on a routine basis at home, using professional jewelry care products available from us.”
   
2. “The New Year is a great time to get organized. Make sure you are properly storing your jewelry in pouches or a jewelry box with compartments. Both can protest pieces from tarnish and from damage due to contact or tangling.”
   
3. “Did you know that you should have your fine jewelry inspected at least once per year? Schedule an inspection with us so we can make sure your favorite jewelry is in good condition, with no loose settings or stones. We will also give your jewelry a fabulous professional cleaning.”
   
4. If you wish to have an image of your private label jewelry cleaner to use on your website, Facebook page or in a mailing, we are happy to provide one for you at no cost. It is a service we are glad to provide to our customers.