The Math Makes Sense

Offering high-quality professional jewelry care products helps your customers enjoy their purchases from you for a lifetime. Your customers also stop back in from time to time to stock up on more, which helps drive traffic. But, can your jars of jewelry cleaner really bolster your bottom line? You bet they can.

Add a 15 dollar sale of jewelry cleaning products to a percentage of your transactions and watch the numbers grow. It’s math that will make you smile.

The add-on sale is a time-tried technique to increase sales, so it is beneficial to capitalize on the opportunity. Sales experts note the importance of offering an add-on that relates directly to the core product or service and of explaining how the add-on benefits the customer. Jewelry care products are ideal in this capacity for jewelers. Whether you offer single jars, polishing cloths or gift sets, private-label jewelry cleaner is a natural add-on which benefits both your customer and your bottom line.