We Design for the Environment

We at The Kingswood Company were very proud to announce earlier this year that our Natural Jewelry Cleaner formula was awarded the Environmental Protection Agency’s Design for the Environment designation as well as placement on its “Safer Choice” product list. But what exactly do these designations mean? For jewelers selling this product, it’s important to know.

The EPA created the Design for the Environment (DFE) program back in 1992 to help prevent pollution and its corresponding risk to humans and the environment. The program provides businesses and consumers with information about safer products and best environmental practices. One aspect of this is recognition of safer chemical formulations, like that used in our Natural Jewelry Cleaner.

In order to receive DFE designation, businesses must design their products in a manner that reduces their environmental impact and negative effect on overall human health. The goal of the program is to affect the design process for products such that environmental and economic costs are reduced. The hope is that a balance can be struck between customer needs and environmental impact.

In addition to trying to affect the design process, the program notifies consumers of products that meet these goals. The EPA’s Safer Choice product listing offers consumers concerned about the environment and safe chemicals a place to select products that meet those criteria. Currently, more than 2,000 products qualify to carry the Safer Choice label, but the formula used in The Kingswood Company’s Natural Jewelry Cleaner is the only jewelry cleaning formulation for gold, platinum and diamonds to have received this classification.

Since its introduction in mid-2014, our Natural Jewelry Cleaner has continued to gain momentum, with jewelers choosing to offer the product to meet the needs of their environmentally conscious customers. While all Kingswood Company products have always been non-toxic and biodegradable, we are proud to offer a jewelry cleaning formulation that also meets the EPA’s stringent DFE and Safer Product designations.