BENEFITS OF

PRIVATE-LABEL

BENEFITS OF

PRIVATE-LABEL

WHY PRIVATE-LABEL?

Consumers ranging from millennials to baby boomers have changed their attitudes about private-labeled products asmethods-of-purchasing habits have changed. What was once seen as generic is now viewed as having value and brand integrity. As a result, the savviest retailers and merchants are using private-label as a tool to offer exclusive, high-quality products, that their customers can’t find anywhere else.

Jewelry Cleaners are known as part of the CPG retail category – “consumer packaged goods.” According to Nielson, growth of CPG private-label products outpaced branded products by more than three to one over the past three years. Data shows that more than half of consumers visit a particular retailer specifically to buy store brands.

What does this mean for jewelers and retailers? Your customers know and love private-label products! They are comfortable with them, loyal to them, and understand that they are exclusive. If you are thinking about adding a private-label jewelry cleaner to your retail mix, now is the time to make your move into this category.

3 Reasons the most successful retailers
are carrying a private-label jewelry care line:

WHY PRIVATE-LABEL?

Consumers ranging from millennials to baby boomers have changed their attitudes about private-labeled products asmethods-of-purchasing habits have changed. What was once seen as generic is now viewed as having value and brand integrity. As a result, the savviest retailers and merchants are using private-label as a tool to offer exclusive, high-quality products, that their customers can’t find anywhere else.

Jewelry Cleaners are known as part of the CPG retail category – “consumer packaged goods.” According to Nielson, growth of CPG private-label products outpaced branded products by more than three to one over the past three years. Data shows that more than half of consumers visit a particular retailer specifically to buy store brands.

What does this mean for jewelers and retailers? Your customers know and love private-label products! They are comfortable with them, loyal to them, and understand that they are exclusive. If you are thinking about adding a private-label jewelry cleaner to your retail mix, now is the time to make your move into this category.

3 Reasons the most successful retailers are carrying a private-label jewelry care line:

1
PRIVATE-LABEL CREATES A UNIQUE AND EXCLUSIVE PRODUCT

When your customers need to replenish their jewelry cleaner, they will return to your store to purchase more of your exclusive product that they can’t get anywhere else.

2
PRIVATE-LABELING CREATES AN EXTENSION OF YOUR BRAND

Private-label jewelry care products reinforce your customers’ positive feelings about your store and brand. Your customers believe “I should clean my jewelry purchases with professional jewelry care products that come from my trusted jeweler.”

3
PRIVATE-LABELING BUILDS TRUST

Your customized jewelry care line will help connect your customers with your brand, improving customer retention through product association. Each time they see or use your products in their homes, your brand image is strengthened.

1
PRIVATE-LABEL CREATES
A UNIQUE AND EXCLUSIVE
PRODUCT

When your customers need to replenish their
jewelry cleaner, they will return to your store to
purchase more of your exclusive product that
they can’t get anywhere else.

2
PRIVATE-LABELING
CREATES AN EXTENSION
OF YOUR BRAND

Private-label jewelry care products reinforce
your customers’ positive feelings about your
store and brand. Your customers believe “I
should clean my jewelry purchases with
professional jewelry care products that come
from my trusted jeweler.”

3
PRIVATE-LABELING
BUILDS TRUST

Your customized jewelry care line will help
connect your customers with your brand,
improving customer retention through
product association. Each time they see or use
your products in their homes, your brand
image is strengthened.

GET
STARTED
NOW

Creating your private-label
jewelry care line has never
been easier

HOW TO
GET STARTED

Learn more about our
private-labeling process
and customization

BENEFITS OF
PRIVATE-LABEL

3 Reasons the most
successful retailers love
private-label jewelry care

ORDER
NOW

Submit an order from
and an Account Executive
will be in touch!

VISIT OUR
BLOG

#cleanjewelry is your
resources for expert
jewelry care tips

GET
STARTED
NOW

Creating your private-label
jewelry care line has never
been easier

HOW TO
GET STARTED

Learn more about our
private-labeling process
and customization

BENEFITS OF
PRIVATE-LABEL

3 Reasons the most
successful retailers love
private-label jewelry care

ORDER
NOW

Submit an order from
and an Account Executive
will be in touch!

VISIT OUR
BLOG

#cleanjewelry is your
resources for expert
jewelry care tips