Luxury Appeal: Packaging Matters
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Label Love: What Your Customers Want
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Social Media has made interacting with your customers easier than ever. But as you engage your customers with beautiful gems and jewelry, you want to shine!
Here are our TOP 3 TIPS for making sure your social media game sparkles above the rest
1. Stand out with Sparkling Tips
Filling your feed with gorgeous gems is where it’s at! Who doesn’t want their client scrolling through all of their diamonds and beautiful jewelry?
At the same time, standing out from the crowd lets your customers see you in a different light.
Create breaks in your feed by posting images of your beautiful private-label jewelry care products. It’s easy for your customers to see you as the expert when you post helpful cleaning and care tips for those beautiful pieces!
Note: If you would like professional images of your jewelry care products, reach out to your account executive. Our Design Team will create what you need to make sure your post looks polished.
2. Let Your Customers Speak for Your Work
Before and after images tell a sparkling story, and people really love to see the difference. Show off just how beautifully your professional jewelry cleaners and polishing cloths clean.
Other options:
Make a fun gif that flashes between the two images. Dirty! Clean! Or, try going live action. You’ve probably got someone on staff just dying to be the star of a quick how-to video.
3. Engage with a Sparkling Story
Word of mouth has always been a way for jewelers to get new customers in the door. Who doesn’t want a rave review from a customer in love with a new piece?
The same goes for amazing care products. Just like cosmetics and other great skin care products, Instagram and Facebook are filled with tons of great posts from customers thanking their jeweler for the fantastic jewelry cleaner. With the right care products and knowledge, they received from you, they’ll always be sparkling on social media.
