As the experts in Jewelry Care, we get a lot of questions about our jewelry care products. But the question our team of experts gets most of all is:

“How exactly does your cleaner work?”

We’ll let you in on a bit of our secret. Our jewelry care products, the most innovative cleaners available in the market, are made with a key ingredient that makes cleaning jewelry effortless: Surfactants.

What Makes Surfactants Perfect for Restoring Sparkle?

Surfactants, or Surface-Active Agents, reduce the surface tension of water and boost the cleaning power of our liquid cleaners.

1. The surfactant molecules glide over the surface of your jewelry and beneath layer of buildup, loosening oils and grime to lift them off your jewelry.
2. The trapped buildup is lifted into the liquid cleaner and reveals a stored sparkle + shine, even without agitation or scrubbing.
3. Buildup settles on the bottom of the jar, which is proof of the power of surfactants, and leaves less scrubbing required than other, less effective jewelry cleaners.

Learn more about the tools that make jewelry care products the most innovative in the market, from our signature Touch-Up Brush, to our Clean + Care^® Wipes.

Interested in learning more?

Watch our short video to see how surfactants work.