Smart Shine Tips is a new monthly series from The Kingswood Company, the industry leader in jewelry cleaning and care. If you’ve ever wondered how you can sell more jewelry cleaner we’re here to help! Each month we’ll be bringing you pro tips that you won’t find anywhere else. You’ll be able to download the tips to share with your team and store associates.
Did you know? In 2020, consumers turned heavily to shopping online. In fact, jewelry saw a 44.6% increase in eCommerce sales in the 2020 holiday shopping season, according to Mastercard Spending Pulse report. Similarly, eCommerce sales accounted for 14.1% of global retail sales in 2020 and is projected to reach 22% in 2023.
With these statistics in mind, don’t forget that jewelry cleaner can add to your bottom line online.
If you are leveraging free shipping on a certain spend amount, jewelry care products are a great add-on items for a customer looking to pass that threshold for free shipping. Offer jewelry care products as an add-on when customers add jewelry pieces to their cart, or provide recommendations during the checkout process when they’re most likely to increase their spending.
Items ideal for eCommerce tend to be lighter in weight and smaller in size, like the Sparkle + Shine® Stick, Polishing Cloths, Jewelry & Watch Cleansing Wipes and Jewelry Cleaner Packettes. All jewelry care products from The Kingswood Company can be sold and shipped online. Ecommerce shipping solutions are available for Clean + Care® Kits and custom Jewelry Care Systems to safely ship liquid cleaners.
Include jewelry care products regularly in your email marketing and link to their product pages. You can also include reminders to regularly clean jewelry at-home in between professional cleanings using the products you offer. This will prompt customers to use your trusted, branded jewelry care products rather than purchasing another cleaner from a grocery store, pharmacy, or competitor.
Posted: February 4, 2021 at 2:00 pm EST
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