Each New Year’s Day, we resolve to do things – big things and small things – a little better. While many of us will resolve to exercise more, to eat healthier and to learn a new hobby, we have some jewelry-related resolutions to keep your jewelry and your business sparkling in 2019.
1. No More Mr. Clean.
Mr. Clean is not a safe jewelry cleaning product. Resolve to use jewelry cleaning products specially formulated to safely and effectively clean jewelry. If you wonder why Mr. Clean became known as a jewelry cleaning product, we will share more later this year!
Other tales recommend Windex, ammonia or even hydrogen peroxide for jewelry cleaning, but you (probably) aren’t a chemist and cannot be sure to measure the correct quantities. Again, the safest and most effective option is choosing a professional jewelry cleaning product specially formulated for the job.
2. No More Toothbrushes.
Toothbrushes keep your pearly whites shining, but are not a safe tool for cleaning jewelry. The bristles on toothbrushes are too rough for softer metals like gold. Plus, the long handle allows you to put too much pressure on the settings and mountings. The small brush included in a jar of our professional jewelry cleaner isn’t just sized to fit in the jar. It is a tool precisely designed and sized to safely brush grime and oils from your favorite pieces.
3. No More Pyramid of Products.
As you resolve to make your jewelry business even better in 2019, consider approaching the display of your jewelry care products as carefully as you do the jewelry in your cases. Stacking jars of cleaner in a pyramid near the cash wrap does not elevate your brand strategy. When you have invested in quality, private-label products, your display should also be representative of the luxury nature of a jewelry store brand. Consider using a quality display, designed especially for displaying jewelry care products.
4. Shine on Social Media.
Whether your focus is new brides, antique collectors, or haute couture customers, they all need to care for their jewelry. Today’s savviest jewelers and retailers will make 2019 the year that they embrace the reality that all jewelry gets dirty, it all needs some type of at-home or on-the-go care, and no one has time to get a professional cleaning every week!
Jewelry Care and Cleaning is an evergreen topic that you can use across multiple platforms to engage all types of customers. Beautiful visuals are necessary, so if you want images of your private-label jewelry care line, please reach out to your account executive to take advantage of this free service from The Kingswood Company. You are also welcome to reuse our blog content; you might even want to share some of the resolutions outlined above with your customers.
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